Ferrite magnets, as an important type of permanent magnet material, are widely used in various fields such as electronics, automotive, and industrial machinery due to their cost - effectiveness, good corrosion resistance, and relatively stable magnetic properties. Coercivity is a crucial parameter that characterizes the ability of a magnetic material to resist demagnetization. Accurately measuring the coercivity of ferrite magnets is essential for quality control, material research, and product design. This article will comprehensively introduce the methods for measuring the coercivity of ferrite magnets, including the principles, equipment, procedures, and factors affecting the measurement results.